Creating a Magical User Experience

"Stage magicians have been astonishing and delighting their audiences for years. However the "trick" plays only a minor part in the show. The bulk of the actual work in a practiced stage act is more about directing the audience's attention and expectations.

What many developers involved in the user experience fail to realize is that they too are doing nothing more than weaving a similarly intricate illusion—one predicated on the very same principles that magicians have been exploiting for years. This session demonstrates the most relevant of these principles and presents real-world examples to show their application outside the context of stage magic."

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